The Power of Energy Choice

The rise of independent suppliers gives consumers a greater voice in choosing the type of energy they rely on every day, allowing customers to pick cleaner and more affordable options based on personal preferences. Customers in competitive markets can choose the lowest-cost supplier, to become more efficient, or select 100 percent renewable energy. Competitive energy markets are the most effective way to keep prices low and encourage economic growth, job creation, and innovation.

The rapidly changing nature of electricity markets requires a coalition committed to competition. The Energy Choice Coalition will pick sides. With the consumer behind us, we will bring together a diverse group of energy suppliers, technology developers, allied organizations, and energy users both big and small to educate the public; engage policymakers and regulators through direct advocacy at the state and federal levels.

The role of government in electricity markets should be to encourage what is best for consumers: free and fair market competition. Consumers have more choices today than ever before, but that could change if stakeholders don’t educate consumers and policymakers on the importance of competitive markets in generating more affordable, diverse, and cleaner sources of energy. The technological innovations that led to the development of domestic shale gas, lowering prices and emissions nationwide are a prime example of the benefits of competitive market reform. Our goal is to identify the policy barriers to consumer choice and remove them through advocacy. 

The political discussion surrounding the deregulation of electricity markets has caught the public’s attention. Energy choice was a topic in some states during the midterm elections and should be an issue for every candidate running for President in 2020, a campaign already underway in early battleground states. Now that customers have options there is an increased awareness about the energy we consume, where it comes from, and how we buy it that is hastening the transition to a cleaner and more cost-effective energy future without the need for government subsidies or overregulation.