A new report from Morgan Stanley titled, “Consumer Revolution: Shining a Light on How the Utilities World is Changing,” indicates that the global community is more interested in renewable energy than it’s ever been.
The company’s AlphaWise research arm gathered a wealth of data reflecting consumers’ attitudes toward renewable energy, as well as various customer-service aspects of utilities.
According to the data, about one in two people are aware of new energy technology, which includes rooftop solar, battery storage and smart meters. This data corroborates a growing awareness of solar in the United States. Solar power generation and storage possibilities continue to surface in states across the country, the report says. Read more at Energy Pages.